Experi Identity System
Brand and identity system for Experi, a travel startup focused on small-group trips. Identity keywords: elegant, hand-crafted, intelligent. Process is included as well as final system. Chosen system features a family of pen and ink illustrations, meant to be the representations of different travel destinations. These illustrations were used across communications, including branded objects, print publications, and on the web. Formal typographic treatments reference the aesthetic of printed media. Objects were designed with an emphasis on high-quality materials that are simple and last, like canvas, leather, and enamel. 2014–2015.